Communications
CGC excels in building a sophisticated community around emerging & established brands; specialising in repositioning, storytelling & modernising.
CGC not only builds global brands, but it also represents leading talent and the storytellers of tomorrow. Recognising this as the future of communications, they bring to life powerful, conscious partnerships that amplify a brand’s narrative.
Clare and her team’s personable in-house approach demonstrates an instinctive understanding for the continually evolving beauty, lifestyle and retail industry, whilst also offering a strategic, creative and visionary perspective.
Services
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Multi-channel communications strategy
Influencer and KOL strategy
Retail strategy and expansion
Brand and product launch
Brand messaging and storytelling
Reactive PR landscape strategy
Market and competitor analysis
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360 digital and social media strategy
Influencer & KOL media partnerships
Influencer marketing
Social media management
Social concepts & campaigns
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Conceptual interpretation and execution
Creative direction
Production and logistics
Event amplification
Event guest list curation and management
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Strategic talent endorsements/partnerships
Celebrity and VIP relations
Tastemaker/KOL strategy
Seeding and gifting programmes
VIP Projects and collaborations
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Brand architecture
Visual Identity
Tone of voice
Brand positioning
Creative direction
Strategic brand collaborations/partnerships
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Sustainable partnerships
Responsibility messaging
Sustainable credentials
Charity partnerships and initiatives
Testimonials
“Claire always introduces me to the most interesting and beautiful brands. She has a less is more approach focussing on the best of the best and I love her edit and sense of knowing what’s great and wonderful. I adore working with her. Her events are chic, her brands are thoughtful and she’s professional, cool and kind. ”
— Alex Eagle, Creative Director
“Claire has an instinctive and visionary approach in understanding what’s right for a brand in this ever changing market. She has a rare talent in combining a chic, elevated aesthetic with business strategy that drives results - the perfect blend of left and right brain thinking. ”
— Veronika Ullmer, Senior Vice President of Global Communications for Glossier
“CGC are a dynamic team that offer a bespoke and tailored approach to modern day storytelling in the ever-changing communications landscape - understanding what both the client and content creator want. They work hard to offer unique angles to bring to life an authentic vision and dialogue that elevates and enhances their clients in the UK and globally.”
— Alessandra Steinherr, Beauty Editor & Expert Influencer
“Claire is the consummate professional. She is able to tease out brand attributes and affinities to augment the conversations around any brand. We have worked together for nearly 15 years on Bobbi Brown, Jo Malone and now Augustinus Bader, I consider her a pillar when building brand strategy… Our not-so-secret weapon!”
