Anastasia Beverly Hills
The brainchild of architect-turned-browchitect Anastasia Soare, Anastasia Beverly Hills ignited the ‘brow revolution’ creating a landmark contribution to beauty history. Credited with crafting the brows of A-list celebrities from Oprah Winfrey to Kim Kardashian, Michelle Obama to Victoria Beckham, ABH is one of the fastest-growing, global beauty brands with industry-wide recognition and numerous accolades for cult products such as brow freeze, contour kits and liquid lipstick.
SHE INVENTED BROWS
Anastasia Beverley Hills NYC Event
CGC recently hosted an iconic cocktail party at the Boom Boom Room in New York City to celebrate the launch of Anastasia Beverly Hills' new Brow Freeze Gel. The party saw over 400 attendees including top tier press, content creators and makeup artists. The Boom Boom Room provided the perfect ambiance for the celebration, filled with beautiful florals, a champagne tower, caviar, and photo moment, with the vibes set by DJ Vashtie.
Anastasia Beverley Hills London Event
To celebrate the launch of Lip Velvet, influencers were invited for an intimate dinner themed with soft nudes and rose gold to mimic the new collections aesthetics. Brand founders Anastasia Soare, and Claudia Soare spent the evening with their community of long-term brand fans to introduce them to the new launches, giving tips on best application and information around the latest formulas.
